Thank you to AGV Nordics, Amir Noghabai and the PropTech Do:ers community for bringing together such an engaged group and inviting us to speak about Buy vs. Build in the AI era.

Our main point was simple: real estate companies do not need to become tech companies. But here is significant value to be captured by becoming more tech-enabled.

As AI models become increasingly accessible, competitive advantage is shifting away from the models themselves and toward what is unique to each company: • proprietary data • business logic • domain expertise • the ability to quickly test, learn, and scale what actually creates value

This does not mean everything should be built internally. Quite the opposite. Companies should buy what is standardized and already well solved, such as finance, payroll, CRM, and document management.

But modern AI tools have changed the equation. What used to require large teams, long timelines, and significant budgets can now often be tested through a focused proof of concept within weeks.

Thanks again to everyone who contributed to the discussion and shared their perspectives!

Read more at: Vantir.se

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